Perception of AI Tools in Business Operations: Building Trustworthy and Rights-Respecting Technologies – WS 06 2025
13 May 2025 | 14:30 - 15:30 CEST | Room 10
Consolidated programme 2025
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Title and all sections of this page should be finalised by 14 April 2025.
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Working title: Perception of Artificial Intelligence tools in business operations
Proposals: (#1, #28), (#41), #49, #55
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As artificial intelligence becomes a staple in business operations, the question is no longer if companies will adopt AI, but how they do it—and at what cost. Experts will reflect on how companies and institutions can align AI strategies with human rights principles, build trust, and embed responsibility into their digital agendas. Together, we’ll unpack the human, ethical, and operational dimensions of this transformation—from efficiency-driven deployment to concerns over transparency, surveillance, and algorithmic bias.
Join us to discuss the challenges and opportunities at the intersection of innovation, responsibility, and the future of work.
Session description
In an era of rapid advancement in artificial intelligence technologies, an increasing number of businesses are considering the integration of AI tools into their daily operations. However, the perception of these solutions—both by management and employees—plays a crucial role in enabling effective and responsible digital transformation.
During the session, the latest data illustrating the current level of AI implementation in companies will be presented, along with the key motivations behind adopting such tools. Participants will reflect on the factors that shape a positive attitude toward AI-driven solutions, as well as explore why a significant portion of employees (around 50%) still express negative or indifferent views toward these technologies. At the heart of the discussion will be issues such as lack of trust, fear of job displacement, and uncertainty about how AI operates in the workplace. The panelists will explore how to develop trustworthy, ethical, and responsible models of artificial intelligence that uphold ethical values and comply with existing regulations. Special attention will be given to designing and implementing AI tools in ways that respect human rights, ensure data security, and promote algorithmic transparency.
The session will offer a space for collective reflection on the role of AI within the business ecosystem and the challenges that arise at the intersection of technology and human rights. It will serve as an opportunity to consider how to create an environment where AI empowers rather than replaces people—and where innovation goes hand in hand with responsibility.
Format
This will be an interactive and participatory session, designed to engage the audience at every stage. The workshop will begin with a short introduction outlining its objectives, followed by a brief data presentation to set the context.
Participants will be actively involved through live polls (via Mentimeter) and an open Q&A segment, encouraging them to share their views, questions, and experiences. Panelists will respond to audience input in real time, creating space for an open exchange of ideas between speakers and participants.
Rather than a series of formal presentations, the session will follow a dialogue-driven format that promotes dynamic discussion and collective reflection. Audience members are encouraged to contribute throughout the workshop, helping shape the direction of the conversation.
Whether you're a policymaker, researcher, business representative, or simply curious about AI in the workplace—your voice will be an important part of this conversation.
Further reading
Links to relevant websites, declarations, books, documents. Please note we cannot offer web space, so only links to external resources are possible. Example for an external link: Main page of EuroDIG
People
Please provide name and institution for all people you list here.
Programme Committee member(s)
- Jörn Erbguth, University of Geneva
The Programme Committee supports the programme planning process and works closely with the Secretariat. Members of the committee give advice on the topics, cluster the proposals and assist session organisers in their work. They also ensure that session principles are followed and overlook the complete programme to avoid repetition among sessions.
Focal Point
- Monika Stachon, NASK – National Research Institute
Focal Points take over the responsibility and lead of the session organisation. They work in close cooperation with the respective member of the Programme Committee and the EuroDIG Secretariat and are kindly requested to follow EuroDIG’s session principles.
Organising Team (Org Team) List Org Team members here as they sign up.
- Angela Coriz, Connect Europe
- Biljana Nikolic, Department for the Implementation of Human Rights, Justice and Legal Co-operation Standards, Council of Europe
- Marilia Maciel
- Mariam Chaladze, ISET
- Gianluca Diana, Lenovo
The Org Team is shaping the session. Org Teams are open, and every interested individual can become a member by subscribing to the mailing list.
Key Participants
The session will feature contributions from academic and industry experts (panelists subject to change).
- Bartosz Pacuszka - EY Poland - Partner at EY Poland and the leader of the AI Technology team. He has over 20 years of experience in consulting and implementation projects, with 17 years dedicated to leveraging data and analytics to drive business value. Throughout his career, he has worked with clients across various sectors, including finance, telecommunications, technology, energy, and public administration. He is a graduate of the Faculty of Cybernetics at the Military University of Technology in Warsaw, where he also served as a lecturer and researcher. At EY, Bartosz focuses on developing the AI Technology practice, helping organizations adopt artificial intelligence solutions in a responsible and effective way.
- Domenico Zipoli PhD. (Geneva Human Rights Platform) - Senior Research Fellow and Project Coordinator at the Geneva Human Rights Platform, affiliated with the Geneva Academy of International Humanitarian Law and Human Rights. His research focuses on the connectivity among international human rights mechanisms and national strategies for monitoring, implementing, and following up on international human rights obligations and recommendations. Currently, he leads a research initiative aimed at advancing digital solutions to improve the efficiency of human rights and Sustainable Development Goals (SDG) monitoring and implementation, leveraging digital human rights tracking tools, databases, and artificial intelligence.
- Lyra Jakulevičienė PhD. (UN Working Group on Business and Human Rights) - professor of international and European Union law and the Dean of the Law School at Mykolas Romeris University (MRU) in Lithuania. She has over 20 years of experience in research, teaching, and international consultancy, focusing on human rights, asylum, migration, and non-discrimination. Her professional background includes positions at UNHCR and UNDP, and she has been actively involved in various human rights-related projects. Lyra is a member of European academic networks and has authored numerous scientific publications and books. She also serves on the Management Board of the European Union Agency for Fundamental Rights. Her work emphasizes the importance of integrating human rights considerations into the development and deployment of AI technologies.
- Angela Coriz (Connect Europe) - Angela Coriz is a Public Policy Officer at Connect Europe, where she focuses on regulatory and public policy matters related to artificial intelligence, taxation, international affairs, and naming, addressing, and numbering. She joined the organization in January 2024. Prior to this role, Angela worked as an assistant in the Regulatory Affairs Department of WSBI-ESBG, an association representing European savings and retail banks.
Key Participants (also speakers) are experts willing to provide their knowledge during a session. Key Participants should contribute to the session planning process and keep statements short and punchy during the session. They will be selected and assigned by the Org Team, ensuring a stakeholder balanced dialogue also considering gender and geographical balance. Please provide short CV’s of the Key Participants at the Wiki or link to another source.
Moderator
- Monika Stachon, NASK – National Research Institute
- Backup on-site moderator (in case of emergency) - Biljana Nikolic, Department for the Implementation of Human Rights, Justice and Legal Co-operation Standards, Council of Europe
The moderator is the facilitator of the session at the event they must attend on-site. Moderators are responsible for including the audience and encouraging a lively interaction among all session attendants. Please make sure the moderator takes a neutral role and can balance between all speakers. Please provide short CV of the moderator of your session at the Wiki or link to another source.
Remote Moderator
Trained remote moderators will be assigned by the EuroDIG secretariat to each session.
Reporter
The members of the Programme Committee report on the session and formulate messages that are agreed with the audience by consensus.
Through a cooperation with the Geneva Internet Platform AI generated session reports and stats will be available after EuroDIG.
Current discussion, conference calls, schedules and minutes
See the discussion tab on the upper left side of this page.
OrgMeating #1 2025-04-03
During the preparatory meeting for the EuroDIG 2025 workshop on artificial intelligence in business, participants discussed the structure, thematic focus, and panel composition of the session. It was agreed that the panel will consist of up to three speakers and be divided into two parts: a moderated segment (presentations or Q&A) and an open discussion with the audience to encourage active engagement.
The group emphasized the importance of stakeholder diversity in selecting panelists, proposing representatives from the private and public sectors, academia, and the judiciary. Suggested discussion topics include ethical and responsible AI, human rights impacts, business perceptions of AI adoption, and the geopolitical dimensions of AI implementation.
Monika Stachon (NASK, Poland) was confirmed as the moderator, with Biljana Nikolic (Council of Europe) as the on-site substitute moderator.
OrgMeating #2 2025-04-09
During the second preparatory meeting for the EuroDIG 2025 workshop on artificial intelligence in business, participants finalized the session description and teaser, and agreed on the list of panelists. The group refined the interactive format of the session, emphasizing audience engagement and a balance between moderated discussion and open dialogue.
Organizational challenges and potential risks—such as last-minute speaker changes or the moderator's unavailability—were discussed. The team outlined contingency plans to ensure smooth execution, including backup moderation support and flexible agenda adjustments.
The next organisational meeting is scheduled to take place on 25 April 2025.
Messages
- are summarised on a slide and presented to the audience at the end of each session
- relate to the session and to European Internet governance policy
- are forward looking and propose goals and activities that can be initiated after EuroDIG (recommendations)
- are in (rough) consensus with the audience
Video record
Will be provided here after the event.
Transcript
Will be provided here after the event.