Perception of AI Tools in Business Operations: Building Trustworthy and Rights-Respecting Technologies – WS 06 2025

13 May 2025 | 14:30 - 15:30 CEST | Room 10
Consolidated programme 2025

Proposals: (#1, #28), (#41), #49, #55

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Session teaser

As artificial intelligence becomes a staple in business operations, the question is no longer if companies will adopt AI, but how they do it—and at what cost. Experts will reflect on how companies and institutions can align AI strategies with human rights principles, build trust, and embed responsibility into their digital agendas. Together, we’ll unpack the human, ethical, and operational dimensions of this transformation—from efficiency-driven deployment to concerns over transparency, surveillance, and algorithmic bias.

Join us to discuss the challenges and opportunities at the intersection of innovation, responsibility, and the future of work.

Session description

In an era of rapid advancement in artificial intelligence technologies, an increasing number of businesses are considering the integration of AI tools into their daily operations. However, the perception of these solutions—both by management and employees—plays a crucial role in enabling effective and responsible digital transformation.

During the session, the latest data illustrating the current level of AI implementation in companies will be presented, along with the key motivations behind adopting such tools. Participants will reflect on the factors that shape a positive attitude toward AI-driven solutions, as well as explore why a significant portion of employees (around 50%) still express negative or indifferent views toward these technologies. At the heart of the discussion will be issues such as lack of trust, fear of job displacement, and uncertainty about how AI operates in the workplace. The panelists will explore how to develop trustworthy, ethical, and responsible models of artificial intelligence that uphold ethical values and comply with existing regulations. Special attention will be given to designing and implementing AI tools in ways that respect human rights, ensure data security, and promote algorithmic transparency.

The session will offer a space for collective reflection on the role of AI within the business ecosystem and the challenges that arise at the intersection of technology and human rights. It will serve as an opportunity to consider how to create an environment where AI empowers rather than replaces people—and where innovation goes hand in hand with responsibility.

Format

This will be an interactive and participatory session, designed to engage the audience at every stage. The workshop will begin with a short introduction outlining its objectives, followed by a brief data presentation to set the context.

Participants will be actively involved through live polls (via Mentimeter) and an open Q&A segment, encouraging them to share their views, questions, and experiences. Panelists will respond to audience input in real time, creating space for an open exchange of ideas between speakers and participants.

Rather than a series of formal presentations, the session will follow a dialogue-driven format that promotes dynamic discussion and collective reflection. Audience members are encouraged to contribute throughout the workshop, helping shape the direction of the conversation.

Whether you're a policymaker, researcher, business representative, or simply curious about AI in the workplace—your voice will be an important part of this conversation.

Further reading

Links to relevant websites, declarations, books, documents. Please note we cannot offer web space, so only links to external resources are possible. Example for an external link: Main page of EuroDIG

People

Please provide name and institution for all people you list here.

Programme Committee member(s)

• Jörn Erbguth, University of Geneva

The Programme Committee supports the programme planning process and works closely with the Secretariat. Members of the committee give advice on the topics, cluster the proposals and assist session organisers in their work. They also ensure that session principles are followed and overlook the complete programme to avoid repetition among sessions.

Focal Point

• Monika Stachon, NASK – National Research Institute

Focal Points take over the responsibility and lead of the session organisation. They work in close cooperation with the respective member of the Programme Committee and the EuroDIG Secretariat and are kindly requested to follow EuroDIG’s session principles.

Organising Team (Org Team) List Org Team members here as they sign up.

• Angela Coriz, Connect Europe
• Biljana Nikolic, Department for the Implementation of Human Rights, Justice and Legal Co-operation Standards, Council of Europe
• Marilia Maciel
• Mariam Chaladze, ISET
• Gianluca Diana, Lenovo
• Loredana Tassone, GRCI Law Limited

The Org Team is shaping the session. Org Teams are open, and every interested individual can become a member by subscribing to the mailing list.

Key Participants

The session will feature contributions from academic and industry experts (panelists subject to change).

• Katarzyna Ellis (EY Poland) (Partner, Leader of the People Consulting Team, EY Poland) - An expert with over 20 years of experience in HR and technology transformation on the global market. A passionate advocate for placing humans at the center of attention and organizational processes (EY Humans@Center).
  At EY, Katarzyna leads the People Consulting Team. She also heads the Digital HR team in Poland and is a member of the EMEIA Center of Excellence, responsible for HR transformation. Her main areas of interest include HR operating models, SSC/BPO, and digital employee support (including process engineering, automation, and AI implementation).
  She lived in the United Kingdom for 13 years, where she managed international Digital HR programs, working with FTSE 100 companies.
  She later moved to Poland to focus on the development of the SSC/BPO/ITO sector in the Polish market, bringing her extensive experience and international expertise to drive local development processes. Her leadership and innovative approach have been key to shaping HR strategies and technological solutions across various industries.
  In her previous roles, Katarzyna managed the global Digital HR offering for BPO teams in Australia, Malaysia, India, South America, the UK, and Poland — developing transformation strategies to implement new ways of working with clients by leveraging technology and focusing on delivering value to people and businesses.
• Domenico Zipoli PhD. (Geneva Human Rights Platform) - Senior Research Fellow and Project Coordinator at the Geneva Human Rights Platform, affiliated with the Geneva Academy of International Humanitarian Law and Human Rights. His research focuses on the connectivity among international human rights mechanisms and national strategies for monitoring, implementing, and following up on international human rights obligations and recommendations. Currently, he leads a research initiative aimed at advancing digital solutions to improve the efficiency of human rights and Sustainable Development Goals (SDG) monitoring and implementation, leveraging digital human rights tracking tools, databases, and artificial intelligence.
• Lyra Jakulevičienė PhD. (UN Working Group on Business and Human Rights) - international legal scholar specialising in international and European Union law, human rights law in particular, for more than two decades. She is currently a member of the UN Working Group on Business and Human Rights for Central and Eastern Europe. Since 2005, she has pioneered on business engagement in human rights issues in the Central and Eastern European region, fostered development of business networks and guidance and advised on development of national actions plans in this area, and co-initiated social labelling initiatives. She has lectured on human rights and new technologies in various contexts and is currently in charge of preparation of report on business, human rights and AI for the UN Human Rights Council. Ms. Jakulevičienė has served as a member of the Management and Executive Boards of the EU Fundamental Rights Agency and the European Commission against Racism and Intolerance, and a co-arbitrator at the OSCE Court of Conciliation and Arbitration. From 1997 to 2013, Ms. Jakulevičienė worked in United Nations organisations in Lithuania, Sweden, Turkey and Ukraine. She is a Professor and the Dean of the Law School of Mykolas Romeris University in Lithuania.

• Angela Coriz (Connect Europe) - Angela Coriz is a Public Policy Officer at Connect Europe, where she focuses on regulatory and public policy matters related to artificial intelligence, taxation, international affairs, and naming, addressing, and numbering. She joined the organization in January 2024. Prior to this role, Angela worked as an assistant in the Regulatory Affairs Department of WSBI-ESBG, an association representing European savings and retail banks.​

Key Participants (also speakers) are experts willing to provide their knowledge during a session. Key Participants should contribute to the session planning process and keep statements short and punchy during the session. They will be selected and assigned by the Org Team, ensuring a stakeholder balanced dialogue also considering gender and geographical balance. Please provide short CV’s of the Key Participants at the Wiki or link to another source.

Moderator

• Biljana Nikolic, Department for the Implementation of Human Rights, Justice and Legal Co-operation Standards, Council of Europe

The moderator is the facilitator of the session at the event they must attend on-site. Moderators are responsible for including the audience and encouraging a lively interaction among all session attendants. Please make sure the moderator takes a neutral role and can balance between all speakers. Please provide short CV of the moderator of your session at the Wiki or link to another source.

Remote Moderator

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Reporter

The members of the Programme Committee report on the session and formulate messages that are agreed with the audience by consensus.

Through a cooperation with the Geneva Internet Platform AI generated session reports and stats will be available after EuroDIG.

Current discussion, conference calls, schedules and minutes

See the discussion tab on the upper left side of this page.

OrgMeating #1 2025-04-03

During the preparatory meeting for the EuroDIG 2025 workshop on artificial intelligence in business, participants discussed the structure, thematic focus, and panel composition of the session. It was agreed that the panel will consist of up to three speakers and be divided into two parts: a moderated segment (presentations or Q&A) and an open discussion with the audience to encourage active engagement.

The group emphasized the importance of stakeholder diversity in selecting panelists, proposing representatives from the private and public sectors, academia, and the judiciary. Suggested discussion topics include ethical and responsible AI, human rights impacts, business perceptions of AI adoption, and the geopolitical dimensions of AI implementation.

Monika Stachon (NASK, Poland) was confirmed as the moderator, with Biljana Nikolic (Council of Europe) as the on-site substitute moderator.

OrgMeating #2 2025-04-09

During the second preparatory meeting for the EuroDIG 2025 workshop on artificial intelligence in business, participants finalized the session description and teaser, and agreed on the list of panelists. The group refined the interactive format of the session, emphasizing audience engagement and a balance between moderated discussion and open dialogue.

Organizational challenges and potential risks—such as last-minute speaker changes or the moderator's unavailability—were discussed. The team outlined contingency plans to ensure smooth execution, including backup moderation support and flexible agenda adjustments.

The next organisational meeting is scheduled to take place on 25 April 2025.

Messages

• are summarised on a slide and presented to the audience at the end of each session
• relate to the session and to European Internet governance policy
• are forward looking and propose goals and activities that can be initiated after EuroDIG (recommendations)
• are in (rough) consensus with the audience

Video record

Will be provided here after the event.

Transcript

Disclaimer: This is not an official record of the session. The DiploAI system automatically generates these resources from the audiovisual recording. Resources are presented in their original format, as provided by the AI (e.g. including any spelling mistakes). The accuracy of these resources cannot be guaranteed.

Transcript, session report and additional details will be provided by the Geneva Internet Platform shortly after the session took place.