Perception of AI Tools in Business Operations: Building Trustworthy and Rights-Respecting Technologies – WS 06 2025

13 May 2025 | 14:30 - 15:30 CEST | Room 10
Consolidated programme 2025

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Title and all sections of this page should be finalised by 14 April 2025.

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Working title: Perception of Artificial Intelligence tools in business operations
Proposals: (#1, #28), (#41), #49, #55

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Session teaser

As artificial intelligence becomes a staple in business operations, the question is no longer if companies will adopt AI, but how they do it—and at what cost. Experts will reflect on how companies and institutions can align AI strategies with human rights principles, build trust, and embed responsibility into their digital agendas. Together, we’ll unpack the human, ethical, and operational dimensions of this transformation—from efficiency-driven deployment to concerns over transparency, surveillance, and algorithmic bias.

Join us to discuss the challenges and opportunities at the intersection of innovation, responsibility, and the future of work.

Session description

In an era of rapid advancement in artificial intelligence technologies, an increasing number of businesses are considering the integration of AI tools into their daily operations. However, the perception of these solutions—both by management and employees—plays a crucial role in enabling effective and responsible digital transformation.

During the session, the latest data illustrating the current level of AI implementation in companies will be presented, along with the key motivations behind adopting such tools. Participants will reflect on the factors that shape a positive attitude toward AI-driven solutions, as well as explore why a significant portion of employees (around 50%) still express negative or indifferent views toward these technologies. At the heart of the discussion will be issues such as lack of trust, fear of job displacement, and uncertainty about how AI operates in the workplace. The panelists will explore how to develop trustworthy, ethical, and responsible models of artificial intelligence that uphold ethical values and comply with existing regulations. Special attention will be given to designing and implementing AI tools in ways that respect human rights, ensure data security, and promote algorithmic transparency.

The session will offer a space for collective reflection on the role of AI within the business ecosystem and the challenges that arise at the intersection of technology and human rights. It will serve as an opportunity to consider how to create an environment where AI empowers rather than replaces people—and where innovation goes hand in hand with responsibility.

Format

This will be an interactive and participatory session, designed to engage the audience at every stage. The workshop will begin with a short introduction outlining its objectives, followed by a brief data presentation to set the context.

Participants will be actively involved through live polls (via Mentimeter) and an open Q&A segment, encouraging them to share their views, questions, and experiences. Panelists will respond to audience input in real time, creating space for an open exchange of ideas between speakers and participants.

Rather than a series of formal presentations, the session will follow a dialogue-driven format that promotes dynamic discussion and collective reflection. Audience members are encouraged to contribute throughout the workshop, helping shape the direction of the conversation.

Whether you're a policymaker, researcher, business representative, or simply curious about AI in the workplace—your voice will be an important part of this conversation.

Further reading

Links to relevant websites, declarations, books, documents. Please note we cannot offer web space, so only links to external resources are possible. Example for an external link: Main page of EuroDIG

People

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Programme Committee member(s)

• Jörn Erbguth, University of Geneva

The Programme Committee supports the programme planning process and works closely with the Secretariat. Members of the committee give advice on the topics, cluster the proposals and assist session organisers in their work. They also ensure that session principles are followed and overlook the complete programme to avoid repetition among sessions.

Focal Point

• Monika Stachon, NASK – National Research Institute

Focal Points take over the responsibility and lead of the session organisation. They work in close cooperation with the respective member of the Programme Committee and the EuroDIG Secretariat and are kindly requested to follow EuroDIG’s session principles.

Organising Team (Org Team) List Org Team members here as they sign up.

• Angela Coriz, Connect Europe
• Biljana Nikolic, Department for the Implementation of Human Rights, Justice and Legal Co-operation Standards, Council of Europe
• Marilia Maciel
• Mariam Chaladze, ISET
• Gianluca Diana, Lenovo

The Org Team is shaping the session. Org Teams are open, and every interested individual can become a member by subscribing to the mailing list.

Key Participants

Key Participants (also speakers) are experts willing to provide their knowledge during a session. Key Participants should contribute to the session planning process and keep statements short and punchy during the session. They will be selected and assigned by the Org Team, ensuring a stakeholder balanced dialogue also considering gender and geographical balance. Please provide short CV’s of the Key Participants at the Wiki or link to another source.

Moderator

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Remote Moderator

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Reporter

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Current discussion, conference calls, schedules and minutes

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Messages

• are summarised on a slide and presented to the audience at the end of each session
• relate to the session and to European Internet governance policy
• are forward looking and propose goals and activities that can be initiated after EuroDIG (recommendations)
• are in (rough) consensus with the audience

Video record

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Transcript

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